Member Article

Ricoh hosting Jaguar F-TYPE ceremonial handover

The Ricoh Arena in Coventry is to host the ceremonial handover of the highly-anticipated Jaguar F-TYPE to the Jaguar dealer network on Thursday, April 18th 2013.

Fifty-nine Jaguar dealers from across the UK will be travelling to the Ricoh Arena to collect the keys to their two-seater sports car demonstrators before setting off in spectacular convoy along the A444.

The fifty-nine Jaguar F-TYPEs will be arranged in the shape of the letter F in the car park ahead of the handover, while the F-TYPE’s spiritual successor, the last Jaguar E-TYPE ever produced, will not only be on display outside the Ricoh Arena’s north entrance it will also lead the procession out.

Designed and engineered in Coventry, and built in nearby Castle Bromwich, Jaguar’s all-new two-seater sports car is one of the most highly-anticipated cars of the year.

Jeremy Hicks, Managing Director of Jaguar UK, said: “Ever since Jaguar unveiled the F-TYPE at the Paris Motor Show last September, enthusiasts all over the UK have been anticipating their first encounter with this exciting new sports car. From today onwards they’ll have the opportunity to experience the extraordinary F-TYPE for themselves.”

“Jaguar is synonymous with Coventry,” he continued, “so it is fitting that we conduct the ceremonial handover to the dealer network in the grounds of one of this great city’’ landmarks.”

Liz Cooper, marketing director at the Ricoh Arena, said for many people it would be their first glimpse of the Jaguar F-TYPE.

“There is great excitement building here to the ceremonial handover of the Jaguar F-TYPE and it is going to be quite a sight to see the vehicles lined up in car park A before they head off,” she said.

“It has already been named 2013 World Car Design of the Year and it has caused quite a stir in the motoring world.

“Just two years ago we celebrated the 50th anniversary of the Jaguar E-TYPE with a cavalcade, and the F-TYPE is to many people the successor of that sports car heritage.

“I am sure our staff will be watching the start of the parade because of the anticipation that is surrounding the Jaguar F-TYPE.

“Jaguar Cars has been a fantastic supporter of the Ricoh Arena since it was built in 2005 and we wish them every success with their latest model.”

This was posted in Bdaily's Members' News section by Ricoh Arena .