4th Aspect

Lucrative new partnership for Sunderland web firm

A Sunderland based company offering a unique pay monthly search engine optimisation software product is celebrating a new partnership with one of the UKs leading e-commerce website providers.

4th apsect, based at the Evolve Business Centre in Rainton Bridge, offer an alternative to traditional, and often very costly long term SEO services. The software helps website owners improve their rankings in search engine results, such as Google or Yahoo search.

Now, after being introduced through mutual networks, 4th aspect has partnered with Leeds based low cost e-commerce website provider Shopcreator to offer new and existing clients an affordable, pay monthly website and SEO package to help them increase sales and grow their online business.

Claire Glynn, Director of 4th aspect said: “Traditional SEO services tend to be expensive, long term contracts which many small business owners can’t afford.

“As a result their website suffers because they aren’t able to optimise it to rank highly in search engine results, meaning they don’t get as many visitors, and therefore, sales, which is critical if you are running an online shop.

“Our 4th aspect Lite package is tailored towards website owners offering them a monthly, flexible, low cost SEO package that helps to boost their search engine rankings and manage their website intelligence, such as visitor numbers, as well as building real incoming links to their website, which is essential in order to be highly ranked in the search engines.”

“After meeting Shopcreator it was immediately obvious that we had compatible and complimentary products that when offered together, provided all the tools required to build, run and market an online shop effectively.

Shopcreator was established in 1998 and have been building content management systems (CMS) for ecommerce websites for over 11 years; helping retailers of all sizes maximize their sales potential.

Shopcreator provide ecommerce software and hosting to some of the UK’s major high street retailers ranging from national brands such as BHS, English Heritage and Claridges to smaller high street retailers and a wide variety of start-up companies. All of Shopcreator’s clients benefit from the same enterprise level infrastructure, hosting services and performance usually only reserved for top high street retailers.

The partnership between the Shopcreator and 4th aspect launched just two months after the companies were introduced, with the 4th aspect Lite product being offered to Shopcreator’s new and existing customers from the beginning of February.

Alex Coghlan Shopcreator’s CEO said: “We are delighted to be working in partnership with 4th aspect to offer our customers a low-cost and flexible way to understand and manage their websites SEO and analytics.

“Business owners come to us because they need a manageable, secure and scalable system that enables them to easily build and operate an e-commerce website with that fits in with the company’s needs and can support and grow with their online business.

“Shopcreator’s product range includes a wide range of ecommerce CMS systems catering for start-up companies through to established retailers. The entry level Transact and Transact Elite packages are perfectly suited to the 4th aspect LITE product due to the similar affordable pricing and complimentary functionality. Businesses using Shopcreator’s newest product an online booking system, Scheduler will also benefit massively when using it in conjunction with the 4th aspect Lite Product.

“Shopcreator have always advised our customers on the importance of SEO to achieve high positions within search engine rankings, however, SEO services provided by agencies and packages on offer are often very expensive with lengthy contracts which many clients just couldn’t afford or maintain. As a result their websites and their sales potential suffered.”

“For years it was thought that SEO was a very specific skill that only highly trained consultants could carry out, 4th aspect allows anyone to be introduced to the world of SEO, empowering people to carry out their own website intelligence, build incoming links and build and maintain effective online stores.”

The partnership is the first arrangement 4th aspect has undertaken with another company, and it is hoped it will lead to 4th aspect broadening their client base further.

The company, which was founded in 2010 by husband and wife team Claire and David Glynn is celebrating a successful start to 2013, winning two awards in the Innovation and ICT categories at the North East Business Awards and securing angel investment worth over £250,000 to help further develop and launch the product nationwide.

The company, which currently employs three members of staff, is also recruiting three new senior sales staff in the coming months to help 4th aspect grow its turnover to an expected £5m as they expand into the global market.

For more information about 4th aspect please visit the website at www.4thaspect.com

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