The Growth Academy Top 5 Business Books
At The Growth Academy we are always keen to continue learning and we read a lot of business books to try and absorb as much information as possible.
There are hundreds of business books available and many of them say the same things but I am yet to come across one which doesn’t have at least one gem of wisdom in it somewhere but reading them all is not really possible! After a quick poll of my Twitter followers I have compiled a short list of 5 “must read” books and we would welcome any suggestions for additions to this list.
Freakonomics / Superfreakonomics – Stephen J. Dubner/ Stephen D. Levitt
These two books are my personal favourites and use different and interesting scenarios to look at “The Hidden Side of Everything”. I found these books very useful from a business growth angle in the way they offer a different perspective on why people are motivated or driven to do certain things; the reason why customers buy something is an extremely powerful piece of information in business. A very easy read and very thought provoking.
Rules For Renegades :How to make more money, rock your career, and revel in your individuality – Christine Comaford-Lynch
This is in essence the career story of a very successful woman who didn’t always follow the conventional rules of business. Another interesting read and a lot of very easy to impliment ideas and approaches if you are looking to grow your business.
The E-Myth Revisited – Michael E Gerber
This is the book that almost 75% of the responses I got through Twitter recommended. Personally I found it hard-work, there is a lot of stuff to take in, although there is no doubt that it makes complete sense and is an absolute must for any list such as this. The book is based on the logic that the traits that make entrepreneurs into entrepreneurs are traits that don’t make good business people and offers systems and ideas that will help them with that transition.
Rework – Jason Fried, David Heinemeier-Hansson
This is the only book on this list that I haven’t read yet but it is on its way from Amazon as I type. It was recommended by Michelle Rodger of Tartan Cat and she knows what she is talking about and after reading many on-line reviews of the book I couldn’t leave it off this list. In a similar fashion to Rules For Renegades, Rework challenges conventional business rules and will make you uncomfortable with some everyday practises. To grow a business effectively in the current climate it is necessary to look outside our comfort zones. I am looking forward to the sound of this book coming through my mail-box soon.
Crush It – Gary Vaynerchuk
This is a book that came highly recommended but took me a long time to get round to as I felt it wasn’t aimed at either my client base or me, I was very wrong. It does seem to be angled at people who are unhappy in their jobs and encourages them to take their passion and turn it into a business but the principals, ideas and rational behind them are very relevant and powerful for any small business aspiring for growth.
This was posted in Bdaily's Members' News section by The Growth Academy .
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