North Shields wholesale company announces commercial expansion

A North Shields wholesale and distribution group has recruited a new industry leader after doubling turnover over the past two years.

Kitwave has stated its aim to expand the commercial operations of the group with the recruitment of an industry leader.

Mike Sonia the former Head of Trading for Sugro UK, has agreed to join Kitwave in order to create a platform for growth and to ensure the commercial operations of the business develop alongside the aspirations of the Group.

The Kitwave Group made up of seven trading entities has nearly doubled turnover to circa £200 million over the last two years since a capital investment was made by NVM Private Equity.

New addition, Mike will focus on the buying and marketing activities within the group, he brings over 40 years of buying and marketing experience to Kitwave, having held senior roles in various companies including Booker Group and M6 Cash and Carry.

Kitwave was established in 1987 as an acquisition vehicle set up to purchase the small confectionery wholesale business, M&M Value.

Since then, the business has expanded with a number of acquisitions and operates from warehouses across the North of England and Midlands.

Paul Young the CEO of the Kitwave Group said “Kitwave is an aspirational business with plans for future growth.

“In order to achieve this we need to ensure our commercial relationships with manufacturers and our customer offering is first class.

“Mike Sonia joining the group provides a level of expertise that we can benefit from hugely over the coming years.”