Member Article

Small business owners must remain visible

Operating under the backdrop of a tough economic climate now, more than ever, is the time for small business owners to increase their own visibility.

Speaking from my own retail experience it is important to connect with a wide range of influencers - fellow business owners, third parties and also existing customers. So, take action, get out there and become part of the community.

I fundamentally agree with the concept that you should tell people what you offer and then keep telling them time and time again. This should apply as much too existing customers as to new ones you are looking to convert.

Existing customers are regularly courted by your competitors, never take them for granted and keep reinforcing your selling message to them.

However, to build the right profile and increase your individual and brand visibility you need to plan carefully and look at a wide range of opportunities.

Providing customers with a good ‘in-store’ experience is a must. If they enjoyed the service and interaction they may look to return.

If you can’t be present all the time, set the standards that staff must follow. Build a culture where the customer is the number one priority and everything is focused on giving them a great experience.

Choosing staff that you know have a great attitude will play a leading role in building your business.

However, don’t forget to get connected within the ‘virtual’ community. Look to join various social media platforms such as Twitter or Linked In.

This will provide you with opportunities to connect with new people and where you can share tips, pick up themes and actively look to engage with fellow professionals.

Getting your name out there is critical to building a great business. After all, would Virgin be so well known if it wasn’t for Richard Branson?

This was posted in Bdaily's Members' News section by Royal Quays Outlet Centre .