Member Article

Webinar: Building a brilliant marketing agency

Marketing agency bosses are invited to sign up for a webinar masterclass, to receive practical advice and one-to-one support from a leading business expert, on how to develop teams and build a successful agency.

The 60 minute webinar, being held on Monday 24 June, is being hosted by organisational culture expert Martin Palethorpe in collaboration with the MiNetwork.

Martin is founder of The Pragma Group and works with CEOs and senior managers at some of the UK’s top companies. He has worked extensively with creative agencies and will be sharing his experience and advice on building an exceptional agency through the development of strong and effective teams.

“Starting a services company is relatively easy, it’s simply about selling your expertise and then delivering what you love. The harder challenge is growing an organisation,” explains Martin. “You need to move from doing work, which you’re good at and probably love, to running a company with all its complications. One of the biggest challenges you will face is how to manage people effectively.”

He added: “You’re really looking to develop three aspects in your people - their loyalty, their productivity, and their creativity. If you manage to do this, then the rewards can be significant. You’ll keep costs low, you’ll have a positive brand, and you’ll win more work and have more fun. But get it wrong and you’ll find yourself constantly fighting battles - battles to keep people, to recruit, to improve morale, and battles to sort out mistakes or inefficiencies.”

During the webinar Martin will address the questions: ‘How do I develop a healthy and successful organisation?’ and ‘How do I inspire my people so they want to stay and strive?’ He will provide advice and guidance on how to create a framework for developing a healthy and successful company, including:

• The importance of a cohesive quality leadership team
• Developing a clear inspired direction
• Communicating and involving your people
• The basics of managing
• Aligning your people systems

Places on the webinar are available priced at £55. This includes a 30 minute telephone consultation with Martin Palethorpe and access to the recorded webinar and slide deck. The webinar is free to MiNetwork members. For more details and to book, please visit the Mi Network website.

This was posted in Bdaily's Members' News section by Martin Palethorpe .