The Sage
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International colour festival to bring £1.1m to Tyneside

An international colour conference comes to Tyneside this week and is estimated to generate £1.1m for the local authority.

The Association Internationale de la Couleur (AIC) host their 12th International Colour Conference – Bringing Colour to Life – at Sage Gateshead, drawing delegates from around the world.

The event looks at research into colour and how findings can be used in science, art, design and industry.

NewcastleGateshead Convention Bureau won the bid to host the event, in partnership with local conference ambassador, Professor Anya Hurlbert, director of the Institute of Neuroscience at Newcastle University.

Gill Pilkington, conference development manager at NewcastleGateshead Convention Bureau said: “AIC 2013 is a fantastic event of significant benefit to NewcastleGateshead and wider region. Not only will there be almost 600 delegates from across the world enjoying the conference on the iconic NewcastleGateshead Quayside, a varied social programme means many of them will also experience some of North East England’s other highlights with excursions out to Durham City and a banquet held in the spectacular Alnwick Garden.”

The AIC hosts the only colour conference in the world that promotes all facets of colour, providing a forum where interested individuals, researchers, academics, artists, architects, industrialists, engineers, designers, lighting experts, and business leaders can share ideas, interact and learn of recent advances in the field.

The programme will look at the technical and scientific areas of colour production and reproduction, the human response to colour, and the ways in which colour can be used sustainably, now and in the future.

A special performance from the Royal Northern Sinfonia will also take place as part of the event. The concert will be enhanced by live computer visuals generated in real time, transforming sound into light.

Craig West, head of Classical Performance Programme at The Sage Gateshead, said: “This is one of the great features of The Sage Gateshead - that its Performance Programming team and its Conference & Events team can work closely together to create something that adds a special element to a client’s event. It can make the event stand out and presents a different and inspiring spark for creating music performances.”

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