Home Instead take Gold

Member Article

UK's most outstanding franchisors revealed

Home Instead Senior Care, home care provider to elderly people, has been awarded Gold at the bfa HSBC Franchisor of the Year Awards ceremony. Following a hugely successful year, the company has gone from strength to strength, developing its brand, focusing on quality franchising and campaigning for better standards in its industry. A combination of year-on-year phenomenal growth, impressive recruitment processes, innovative training and quality care practices all contributed to the business achieving the accolade.

This year’s awards, held at the Honourable Artillery Company in London, celebrated the outstanding practice and achievements of the country’s leading franchisors. Following a thorough judging process of the 13 shortlisted companies, the panel selected winners that illustrate the thriving industry of franchising in the UK.

The 2013 winners are:

bfa HSBC Franchisor of the Year Award

  • Gold: Home Instead Senior Care
  • Silver: Water Babies
  • Bronze: Agency Express

HSBC Franchisee Support Award

  • Barking Mad

Express Newspapers Brand Builder Award

  • Revive!

Trevor Brocklebank, co-founder and CEO of Home Instead Senior Care UK, said: “Being awarded Gold in the Franchisor of the Year category is a testament to all the hard work we’ve put into creating quality franchises and jobs, whilst continually improving standards in the care industry. Our practising standards are very high and we thrive in focusing on the quality of care delivered to our clients across our franchises, whilst continuing to build on the efficiency of our business model.”

Brian Smart, director general of the bfa, said: “I would like to extend huge congratulations to all of our winners. The relentless drive and continued success of these franchisors has contributed to yet another exceptional and inspirational year. Seeing franchisors from a variety of sectors, sizes and geographies achieving outstanding results is commendable. The judging panel was challenged with reviewing some of the best entries for franchisors in innovation, brand development and franchisee support they have seen.”

Cathryn Hayes, head of franchising, HSBC, commented: “Providing strategic and developmental support to franchisees is a critical part of being a good franchisor. Franchisors and franchisees have to contend with continued economic challenges, so the need to innovate and build their support systems is an increasingly vital part of franchisors overall business strategy. It has been highly encouraging to see the extent to which our franchisor finalists go the extra mile to help their franchisees progress and grow their businesses.”

Sean Hammond, head of franchising at Express Newspapers, added: “Having worked with the Institute of Motor Industry to develop the Automotive Technician Accreditation, Revive! has not only showcased its commitment to quality standards in its industry, but also has built upon its brand in the process. With 150% revenue growth in five years, thanks to its tight partnerships with franchisees, we are delighted to name Revive! as the Brand Builder of the Year.”

Further details on all the winners can be found here on the British Franchise Association’s website.

This was posted in Bdaily's Members' News section by Paul Stafford .

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