Member Article

Hotel guests increasingly use mobiles to find deals

Businesspeople and holidaymakers are increasingly using mobile devices to search for hotels, a new study suggests.

According to digital marketing agency, Greenlight, 21% of the 2.5m UK online searches for hotels in May were made using mobile devices.

Searches for hotels in London accounted for 13% of the 307,786 online queries made via mobiles for hotels in the UK.

Overall laterooms.com, lastminute.com and tripadvisor.co.uk emerged as the three most visible sites for online searches via mobiles. Laterooms lead the pack with a 76% share of visibility.

Amongst paid listings sites, where advertisers pay the host when their ad is clicked, booking.com lead the field with a 91% share of visibility.

Beyond the UK, hotels in Amsterdam dominated short-haul destination searches on mobile devices, while hotels in Dubai accounted for the majority of mobile-made searches for long-haul destinations.

This was posted in Bdaily's Members' News section by Tom Keighley .