Sunderland football subsidiary land McFly concert contract

Sunderland-based 1879 Events Management have landed a major deal to cover a South Shields’ concert featuring Little Mix and McFly.

The subsidiary of Sunderland AFC will act as ticketing agent and catering supplier for Sound Waves 2013, at Bents Park.

It is the first local authority contract for the firm as they break into new sectors across the North East.

For the first time, the Stadium of Light’s box office will sell tickets for an external event, under the contract.

Cllr Ernest Gibson, Mayor of South Tyneside Council, said: “1879 Event Management has a proven track record for successfully delivering large scale events.

“This experience, coupled with their enthusiasm and highly competitive tender, made them the perfect suppliers for Sound Waves 2013 and we look forward to working with them in the run up to the big event.”

Gary Hutchinson, commercial director for SAFC, said: “Over the last 12 months 1879 Event Management has proven it can cater effectively for a wide range of events, from delivering fine dining for corporate dinners to feeding thousands of hungry music lovers at Newcastle Pride.

“We are delighted that these capabilities have been recognised by South Tyneside Council and hope to work with more of the region’s local authorities in the very near future.”

Sound Waves 2013, which is being co-headlined by Little Mix and McFly, will also feature live performances by X Factor winner Joe McElderry, Britain’s Got Talent finalists, Luminites and boyband The Vamps.