Bus operator reaps £1m revenue through mobile ticketing

North East transport group, Go-Ahead says it has generated over £1m revenue in less than 12 months through mobile ticketing.

The bus operator trialled ‘m-ticketing’ on Go North East buses for six months, where passengers can download tickets through their smart phones.

It has since been introduced on Plymouth Citybus, More. Bluestar and Brighton and Hove bus services.

Gillian Singh, group marketing director at Go-Ahead said: “Improving our retailing to passengers while they are on the move has proved a big success in our businesses. In the past 12 months £1m of revenue has been generated on the back of 65,000 ticket downloads.

“Over 45% of the apps downloaded by our passengers lead to a sale. It’s clear that m-ticketing as a retail channel is proving hugely popular and will continue to grow as more passengers realise how easy it is to use.

“It complements our philosophy of designing new retailing channels for passengers on the move, as well as the development of our recently launched fully responsive bus websites showing information in layouts that vary according to the device that accesses them. These websites mean we are starting to move away from the requirement to update both desktop websites and mobile sites with new content.

“Traditional ways of displaying timetables and routes have been fully redesigned and built with smartphone screens in mind.”

The news comes as Go North East are embroiled in a move by Tyne and Wear Integrated Transport Authority to take control of local bus routes.

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