Immersive reality grows Durham firm's overseas business

County Durham-based Third Eye Technologies have developed an immersive reality technology module that will be used for training across the defence, medical and oil and gas sectors.

The “blue room” technology allows participants to experience a physical environment without the need for goggles or headsets.

Third Eye hope to target overseas markets with the technology and has developed products specifically for organisations operating in the defence and security industries, consumer research sectors, oil and gas and medical sectors.

Blue Room technology was recently installed at the MoD’s RAF Leeming and has been visited by the NATO accreditation team who were impressed by the design and capabilities.

The firm have employed the expertise of UKTI to develop routes into overseas markets, using the Passport to Export initiative and Gateway to Global Growth (G3) programme.

Third Eye have now commissioned the Overseas Market Introduction Service to research opportunities in the UAE.

Jeff Thompson, one of UK Trade & Investment’s international trade advisers, said: “Working with Third Eye Technologies over the past four years has been quite exhilarating as they are always breaking new ground and making technical advances.

“By commissioning OMIS reports and using the support available from Passport and G3, Third Eye has been able to find out what is required by customers in its target markets and to build the all-important relationships enabling it to gain the essential research and routes to market.

“We hope the company’s success will inspire others to follow in its footsteps and, of course, the first stop should always be UKTI – we’re here to help every step of the way.”

Paul Smith, Managing Director at Third Eye, added: “Third Eye Technologies has valued the assistance of UKTI, its expertise and guidance, particularly in relation to the Middle East market and the UAE where its input and advice has been invaluable.

“As a result, significant traction has been generated and we have appointed AES (Adroit Engineering Services), based in Dubai, to be responsible for technical support and recently appointed John Fyfe as international development director based in the UAE, to take advantage of the opportunities there based on a major licence agreement currently being finalised.

“The core business strategy is to secure licensing partners who hold a strong position in our target markets, as we believe that the Blue Room technology offers an innovation that delivers significant competitive advantage and I would encourage companies to visit our website – www.thirdeye.tv – to view demonstrations of the technology.”