TV advert launched to encourage Chester inward investment

Marketing Cheshire has launched the first ever TV commercial to champion the areas strength and drive tourism and inward investment.

The marketing agency cast several local people to appear in the commercial, who appear at locations around the city-centre, the River Dee and the Racecourse.

Chester’s Roman origins are contrasted with contemporary retailers and hospitality venues.

Marketing Cheshire are planning to use the film material to create a short promotional film with the potential to reach a global audience through terrestrial, satellite and social media channels.

The agency is also planning to persuade partners and national tourist boards to use their own channels to showcase the new city movie.

Chief Executive of Chester Renaissance, Rita Waters said: “We applaud Marketing Cheshire’s innovative approach to promoting the city of Chester to a worldwide audience.

“Attracting visitors, the media and investors to a destination is a highly competitive business and we need to find new opportunities to get the message across that Chester is not just a great heritage destination, it’s also a classic, contemporary city with its own distinctive brand.”

Christophe Hesbert, chairman of Chester & Cheshire Hoteliers Association said: “Getting TV coverage for Chester is top of our wish-list for the city. We are delighted with the way that Marketing Cheshire are positioning Chester for a global audience and will be working hard with the agency to make sure that the made-for-TV commercial gets the maximum coverage possible and inspires visitors, the media and major investors to come here.’

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