Member Article

Cheap prices is the only way we can compete

How can an independent telecom provider compete with the big 4 telco mammoths? There is only one answer - price.

On average the cost of living has gone up by 25% in the last five years. Prices on everyday amenities such as gas, electric and petrol continue to soar resulting in thousands of Brits teetering near the breadline.

“If you like football go to the pub to watch it instead of paying through the nose all month for the privilege. Our research is showing us that increasingly people want cheap, no frills, broadband they can rely on,” says Direct Save Telecom’s CEO, Stavros Tsolakis.

Over the past year and a half, Direct Save Telecom has twice launched the cheapest broadband deal in the UK and remains the only provider to launch no contract, unlimited broadband with free-set-up and a wireless router.

“The question we always get asked is how are we so cheap?” says Tsolakis.

“People are naturally suspicious it seems and often assume a lower price means inferior service. But if you think about it how else can we compete with the big 4? We have to provide as low a price as possible to grab our share of the market.

“As an independent telecom provider we have to work doubly hard to win new customers, coming up with innovative low-cost deals which break new ground and appeal across the board to all demographics. We can’t compete with the marketing power of the big 4, so it’s the price and our service which has to make us stand out.”

As a result of Direct Save Telecom continuing to launch the best priced broadband deals in the UK, which appeal to all demographics, it is now becoming one of the fastest-growing telco’s around. It has just opened two new offices in Slough and Croydon and is expanding its Watford head offices to take on 120 new members of staff.

This was posted in Bdaily's Members' News section by Michael Donaldson .