Partner Article

Manchester PR agency's winning streak

Manchester PR agency Beattie Communications has secured two new briefs to provide services for children’s toy and gaming brands.

The agency, which has a specialist kids PR division, has been appointed to promote a range of new kids’ gaming accessories for KidzPLAY, the official the PlayStation3 accessories developer for kids. The KidzPLAY range has been designed specifically for little hands, and comprises a host of children’s gaming controllers, which are set to hit the shelves this autumn to sit alongside key Sony PlayStation releases from Skylanders and Disney Infinity.

Beattie will launch the series of PS3 controllers to the Christmas gifting press, mum and dad bloggers, as well as providing digital marketing services to drive earned media coverage via social media and online channels.

The agency has also picked up an on-going project from licensed brand Punky Princess, which has ranges stocked by the likes of Smyth Toys and Shop Direct Group. The agency has been tasked with driving engagement with the brand amongst the ‘tween’ girl audience, as well as raising its profile amongst the licensing and toy trade media.

Beattie Manchester is already implementing a media relations and social media campaign for the brand and will be supporting it at the upcoming 2013 Brand Licensing Europe.

Lyndsey Evans, who heads Beattie’s Manchester PR office, said: “Beattie has a strong heritage in PR campaigns

The annoucments come hot on the heels of another brace of wins for the agency in the arts and entertainment sector: the Liverpool Institute for Performing Arts (LIPA) and award-winning production company Lion Eyes.

This was posted in Bdaily's Members' News section by Simon Malia .