Member Article

Turn Key goes to Great Lengths

Leeds-based integrated marketing agency, Turn Key, is celebrating a major new account win after being appointed by premium hair extensions brand, Great Lengths, to manage its marketing, PR and digital activity.

Great Lengths, which has its UK head office in Leeds, supplies premium 100% human hair to over 900 salons nationwide. Turn Key will be responsible for delivering an integrated PR and marketing strategy to refine the brand and increase awareness among consumer and trade markets.

The programme will include a strong focus on media relations and celebrity targeting as well as promoting the launches of new products, training courses, brand ambassadors and events.

In line with the marketing strategy, the agency was also been tasked with designing and building a new consumer-facing website, which has just gone live, at www.greatlengthshair.co.uk.

Turn Key’s managing director, Nik Entwistle, said: “We have been appointed as Great Lengths’ marketing agency to drive the business in a new consumer-facing direction.

“We’ve come on board at exactly the right time to put the brand ahead of the competition with an integrated approach to marketing and PR. The whole agency is really excited to be taking our first step into the hair and beauty market with such a fantastic brand.”

Carol Leo, managing director of Great Lengths, commented: “We were thrilled to find a creative agency of such high calibre here in Leeds. I am confident that with Turn Key’s expertise and support, we can continue to raise our profile in the market and strengthen our reputation as a world leader in hair extensions.”

This was posted in Bdaily's Members' News section by David Gatehouse .