Esh Group renew Newcastle Eagles sponsorship

Durham construction firm, Esh Group, has renewed its sponsorship of Newcastle Eagles, the most successful British basketball team in history.

The team have been renamed Esh Group Eagles Newcastle, and marks the continuing three-year relationship.

Paul Blake, managing director and co-founder of ehe Eagles, explained: “Esh Group has been principal sponsor of the Newcastle Eagles since 2010 and I am both proud and delighted to be announcing this deal today.

“Finding a sponsor which is truly compatible and supportive of both the business and the team is every sporting manager’s dream – and one which I believe we at The Eagles have been so very fortunate to find.

“Esh Group, its senior executive, employees and associates have supported us in so many ways over recent years from grassroots community support of our charity to critical business mentoring.

“This new ‘naming rights’ agreement – which elevates this sponsorship into a true partnership – is one which is typical of international basketball teams the world over; culturally it signifies a very special bond.”

Esh Group’s chief executive, Brian Manning, commented: “We are delighted to confirm our on-going sponsorship of The Eagles – especially to take up the opportunity of ‘naming rights’ so we have joined our two names together.

“This sponsorship represents an increased investment into the Eagles by Esh Group also our continued commitment to support the Eagle’s community engagement through its charitable arm, the Eagles Community Foundation.

“At Esh Group we are passionate about supporting the communities in which we live and work and we are delighted to find a winning team which we can support which reflects those values too.”

Esh Group join a host of businesses who have put their name to international basketball teams, including the likes of Emporio Armani Milano in Italy; Telekomm Baskets Bonn in Germany; and Fiat Joventut in Spain.