Partner Article

Hexbug appoints Smoking Gun PR as new product launches scuttle into action.

HEXBUG has appointed Manchester PR & digital agency Smoking Gun (www.smokinggunpr.co.uk) as it triumphs in a three-way pitch for the prestigious toy account.

Innovation First, the manufacturers of HEXBUG has an outstanding reputation for imparting engineering technology into innovative micro robotic toys which mimic the actions and traits of real bugs by reacting to their environment. The brand enjoys a powerful and committed retail and online audience.

The American firm, sought fresh public relations support in order to launch four major new product lines ahead of Christmas.

Speaking about the appointment, head of marketing Heather Corbett said:

“We sought a hands-on agency who really understands both our target audiences and who also ‘get’ us as a business and why we’re so different to any other manufacturer.

“Not only did Smoking Gun PR demonstrate exciting creative prowess but they also clearly immersed themselves in our world and outlined a clear strategic approach. We’re looking forward to partnering with them as we move into the most exciting part of the year and beyond.”

The brief which starts immediately encompasses a mixture of digital marketing, consumer and trade media relations, experiential activity and celebrity seeding, all focused on the science behind what makes the Hexbug product range so unique.

As well as the latest incarnation of Hexbug: Nano v2, the fantastic new vertically climbing micro creatures, the agency will also be promoting brand extensions including Aquabot, the underwater mechanical fish and Tagamoto, the miniature vehicle range which operates using barcode technology.

Rick Guttridge, Smoking Gun’s Managing Director added: “This most definitely hits the status of ‘dream client’ for me thanks to the combination of fantastic brand stories to be told and the adulation of my children who were existing Hexbug lovers.

“We’ve had great success in marketing innovative consumer technology for a number of clients to date and this is another brand in that vein. With so much work to get our teeth into and fun to be had, it’s actually going to be a case of stopping people from working on the account such is the team’s enthusiasm!”

To learn what makes HEXBUGS so special visit http://www.hexbug.com or view the products in action here http://www.youtube.com/user/InnovationFirst/videos.

The brand is the latest big name to sign up with Smoking Gun so far this year following wins with Red Bull, Abellio/Merseyrail, Harrison Hetherington Group, MySocialPetwork and Valour Finance. In an incredible year, the business is set to double turnover and profitability as well as currently being in the running for nine industry awards.

The growing team is also seeking more PR and digital account managers to assist in its continued future growth plans.

This was posted in Bdaily's Members' News section by Ben Ormsby .