Partner Article
Cheers! Beer festival smashes crowd expectations
A beer festival held at Liverpool’s St George’s Hall last weekend welcomed more than 5,700 visitors in the space of just four days.
More than 23,000 pints were quaffed at the festival as thirsty guests enjoyed sampling a range of 300 ales and ciders from 100 different microbreweries.
Festival organiser Liverpool Organic Brewery, which displayed 20 of its own ales in a special bar area constructed below the hall’s famous organ, had hoped to attract as many as 5,000 people, yet the level of interest meant that figure was easily surpassed.
Mark Hensby, managing director of Liverpool Organic Brewery, said: “In our most optimistic projections, we forecast a number between 4,500 and 5,000 visitors. To exceed that target by such a distance is incredible and we are extremely grateful to our guests for their support.
“This was our largest-ever beer festival by some distance but it proved to be a fantastic experience for the entire brewery team and our crew of friendly volunteers.
“Now we can look forward to forthcoming festivals in Waterloo later this month and at the Black-E prior to Christmas, before recharging our batteries to plan next year’s sequel at St George’s Hall.”
The popular Waterloo Beer Festival runs from Thursday October 24 to Sunday October 27 at Old Christ Church, on Waterloo Road.
Meanwhile, the first-ever Black-E Christmas Beer Festival takes place at the Great George Street venue between Thursday December 5 and Sunday December 8.
This was posted in Bdaily's Members' News section by Simon Malia .
The true value of HR in an AI-driven working world
What new business rates guidance means for pubs
Business success starts with people investment
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model