Member Article

weatherFIT PPC Solution Now Forecasts Weather Worldwide to Boost Online Sales

Digital marketing agency, Fast Web Media, has announced the launch of two new features to its multi-award winning pay per click (PPC) solution - weatherFIT, which lets companies determine which online adverts to display based on weather conditions. In addition to targeting ads based on real-time weather, companies now have the option to target campaigns based on a 10-day weather forecast for any location, globally, further enhancing the ability to quickly capitalise on weather-related sales opportunities.

weatherFIT helps to boost conversion rates and online sales for products, services, events or leisure activities where consumer demand is influenced by the local weather conditions. The cloud solution seamlessly integrates with Google Adwords, enabling existing PPC campaigns to be adjusted by taking into account local weather data in real-time or for the next 10 days. This helps companies and brands to take advantage of weather-related opportunities, tailoring their online adverts and promotions to suit both prevailing and forecast conditions. Previously, weatherFIT used only real-time, current weather data.

The new global targeting feature means that companies with an international presence are now able to tailor their PPC advertisements to any geographic territory using both real-time and predicted weather data for the target location.

Mike Flynn, CEO of Fast Web Media said: “The weather doesn’t just influence peoples’ immediate buying decisions, it also plays a key role in influencing plans for the coming days such as weekend activities, or where to visit during a holiday or short break. The new enhancements to weatherFIT mean that almost any organisation can build local weather conditions and forecasts into its online campaigns, so they can promote the right products or services in the most appropriate way, at the right time to boost conversion rates and sales. Users can now add multiple territories and select which areas within that territory they want to target - this can be as specific or as widespread as required. For example, if you want to target your ads in America, you can select which US States you wish to target and even which cities within those States.”

The solution has been used by specialist lingerie and clothing retailer Bravissimo to boost PPC-driven online sales revenues in two concurrent campaigns. The campaigns saw revenues from PPC-driven online sales of Bravissimo swimwear grow by 599.5% when compared with revenues from the same period of the previous year, with the conversion rate of browsers to buyers increasing by 103%. Bravissimo also used weatherFIT to promote its Pepperberry-branded range of dresses. This saw a sales increase of 77.95% and an increase in average order size of 77.96% compared with figures from the previous year.

Online UK ticket agent, The Ticket Factory also saw a significant increase in sales of tickets after using weatherFIT this summer. It displayed PPC campaigns advertising festival tickets to locations experiencing sunny conditions, which resulted in a net profit. weatherFIT is also used by leading brands including Molson Coors UK and others.

This was posted in Bdaily's Members' News section by Fast Web Media .