Partner Article

Should you incorporate video interviews into your recruitment process?

There seems to be a growing trend of employers using video interviews (over telephone and on-site interviews) as an important step in recruiting – but does it actually enhance or complicate the recruitment process?

The fact remains that many companies are now using this method to streamline candidate selection, so should you be considering it yourself?

Definity Solutions is one recruiter that is providing video interviews to its clients as one of its unique upfront services, as a way of assessing candidate’s soft skills. And this approach is certainly something that sets them apart.

By using the appropriate video interview technology, employers can automate their approach to recruitment by having much of the work done for them.

For instance, Sonru is a company that offers a useful video interviewing technique which will speed up the hiring process and save employers having to sift through dozens of candidates. So, how does it work?

• As the employer, you can create and send out the questions you want to ask candidates, via your online Sonru account.
• You will then be able to allocate the amount of time candidates have to answer each of the questions, as well as a time limit for them to complete the interview in.
• Send the interview questions via the Sonru system to candidates and the software does the rest!
• Candidates will then receive an online invitation to take the interview, and can complete it from any convenient location, as long as they have a computer, Internet connection and webcam.
• When completed, video interviews are stored online in the employer’s Sonru account, so that he or she can go back and access the video at any time to assess the suitability of each candidate.

This route is also more advantageous than telephone interviews as you are recording each applicant’s responses and can review and compare these in more detail afterwards.

Employers won’t have to worry about the time-consuming task of arranging, scheduling and conducting first-round interviews, and can instead concentrate on the final handful of candidates that are in the running for the position.

Video interviewing eliminates the hassle of juggling diaries by allowing both parties to participate in the interview at a time that suits them.

Simultaneously, preparing tailored interviews for select candidates further down the line will help employers decide who is right for the job.

The added benefit of video interviews is that because they are recorded on video, employers can share them with their colleagues and re-watch interviews if they need to. This makes way for a more collaborative recruitment process, where several staff members can have an input on the final selection.

Founded by Edward Hendrick and rated as one of the top 100 technology start-ups in the world in 2010, Sonru is embracing digital technologies to help companies operate more efficiently. It offers an award-winning automated online video interviewing technique that has already worked in favour of several big-name brands, including Volvo, Apple, Johnson & Johnson, EA Games, Allianz and Oracle.

By adopting Sonru’s online interview solution, they have cut down on interview costs (including time spent on interviewing), and have ultimately streamlined their recruitment approach.

Article written by Kim Grove and reproduced from employersjobs.com’s blog.

This was posted in Bdaily's Members' News section by employersjobs.com .