Eight new appointments at Manchester firm bring agency up to 30 staff

A Manchester marketing firm has grown its team of SEO and digital marketing specialists to 30.

Recent additions to TheEword, based in Trafford Park, include senior Search Engine Optimization executive, Carla Fazakerley, and senior Pay Per Click executive, Eugene Henry – both of whom have joined theEword from two of Manchester’s leading digital agencies.

Other appointments to the SEO team include Kaylum Sharp, Josh Bennett and Sophie Mellor as SEO executives, as well as Aisha Riaz and Josh Lyon in account management.

Speaking about the new appointments, Natalie Booth, head of search, said: “We’ve spent the past few months strategically restructuring and growing the department, as it sits at the heart of what we do as a business. The people we’ve added in SEO, PPC and account management are all passionate, knowledgeable and experienced – plus clients love working with them.”

TheEword’s successful growth and new appointments come as the agency celebrates its seventh birthday. Starting from a team of two in 2006, the company has quickly grown to realising a turnover of £2.5 million annually.

The series of new hires follows the arrival of Lucy Barber – the agency’s director of love. She has been tasked with increasing employee engagement and making theEword a welcoming place for both staff and clients to work and interact with.

Lucy said: “I was attracted to my role at theEword after hearing how committed the agency is to employee engagement. I was really excited by the idea of applying my creative skills to improving the office environment and agency experience for staff and clients alike.”

Since joining, Lucy – a graduate of the Design Futures programmes at Salford University – has made a significant impact on the company, masterminding the agency’s ‘Happy Mondays’ initiative, which sees the team enjoy free breakfast, competitions and a running club at the start of every week.

In addition, she took a leading role – alongside CEO, Al Mackin – in organising the recent Caketober initiative to raise awareness of the agency’s designated charity, Forever Manchester.