Member Article

Zen Communications Partners With Leading Tourism Bureau

Shropshire-based Zen Communications, one of the region’s largest PR agencies, has partnered with Meet Telford & Shropshire, the official convention bureau for the county and part of Telford & Wrekin Council, to spearhead a number of exciting campaigns aimed at inspiring more event organisers to stage conferences, exhibitions, and team building getaways at some of the county’s renowned venues.

Zen Communications will be working with the team at Meet Telford and Shropshire to promote its Be Inspired campaign which is focused on opening the books on Telford, showcasing it as a destination that really stands up against the very best UK’s cities and which has earned its place as one of the top five convention centres in the country. The agency will be working with the convention bureau’s members, focusing essentially on communicating messages around the campaign to both national and international audiences and highlighting the breadth of opportunities the region has to offer business tourists.

Felicity Wingrove, Managing Director of Zen Communications, said: “We are delighted to be working alongside Meet Telford and Shropshire on this exciting campaign, dedicated to promoting the region as a leading convention capital. As an agency we are hugely proud of our Shropshire links – we’ve been based in the county since we started six years ago and our core team members were all brought up here. We don’t need to learn about how great the local venues, hotels, and facilities are, or Shropshire’s history and heritage, because we already know! We’re passionate about using this knowledge strategically to ensure more and more corporations, associations and businesses across the UK are aware of exactly what’s on offer here and experience it for themselves.”

Sarah Bird, Business Tourism Manager at Meet Telford and Shropshire, said: “Even though we received huge interest from national and specialist communications agencies to work with us on this exciting campaign, we chose to partner with a local specialist consultancy that had expert knowledge of Shropshire, oodles of passion and who are all very creative PR professionals. Zen Communications has those strong local roots and we are delighted they are going to be championing us, and the county, to the rest of the UK and beyond.”

Zen Communications is a results-driven strategic public relations and copywriting agency. Shropshire-based, but working with clients across the UK and internationally, it is home to a team of technically-trained writers with a proven track record of producing strong, distinctive, and creative copy. With clients spanning a variety of sectors – from construction and property, to professional services, healthcare, and food and drink – the agency works with businesses of all sizes, from sole traders and start-up firms, right the way through to well-established enterprises and FTSE100 companies.

This was posted in Bdaily's Members' News section by Zen Communications Ltd .