Member Article

Kaspersky Lab triumphs at marketing awards

Kaspersky Lab has beaten off competition from some of the biggest technology brands in the world to win both a MiAward (Marketing Industry Awards) and B2B Marketing Award for the global B2B campaign ‘See it. Control it. Protect it. With Kaspersky, now you can.’

The company was up against the likes of ATOS and Fujistu to win the Best Technology B2B Marketing Strategy award in the MiAwards and against VMware and Canon to win the Best International Audience Campaign award in the B2B Marketing Awards.

The ‘See it. Control it. Protect it. With Kaspersky, now you can’ campaign heralded the launch of Kaspersky Lab’s latest business solution Kaspersky Endpoint Security for Business. The global campaign was designed to drive consideration and demand for the new solution. It incorporated live webinar events, emarketing, online advertising, content marketing, events, social media, analyst activity and partner co-marketing and was delivered across 40 countries in 18 languages.

Commenting on the MiAward win, Dr. John Malatesta, Vice President Global B2B Marketing at Kaspersky Lab says: “This is a real achievement for us when up against such tough competition. It has cemented Kaspersky Lab’s place as a leading technology B2B provider, which is one of our strategic objectives as a business. Just as importantly, the campaign has effectively enabled our local marketing teams and resellers demand generation efforts, delivering excellent business results. We have an even stronger motivation to keep on developing world class global campaigns feeding our partners with ready to deploy customer relevant assets.”

“We were over the moon to win another award for the campaign, especially one that recognised the global aspect of this project. This is the biggest product launch and global campaign Kaspersky Lab has run so it’s great to see the hard work of the marketing teams across Kaspersky globally recognised by the panel at B2B Marketing,” said Georgina Gilmore, Senior Director, Global B2B Customer and Partner Marketing at Kaspersky Lab.

The MiAwards aim to identify and highlight the very best in marketing, media and communications agencies, teams and individuals working across the UK. The B2B Marketing Awards are designed to recognise excellence in the field of B2B marketing.

-ENDS-

About Kaspersky Lab

Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.co.uk.

This was posted in Bdaily's Members' News section by Alice Collins .