Member Article

Barnsley PR firm sets up training for micro companies after Small Business Saturday

Yorkshire PR agency Cream Consultancy has launched a PR training package for micro businesses to tie in with the UK’s first Small Business Saturday.

Small Business Saturday aims to encourage people to support small businesses, both on the day and beyond.

The concept has been imported from the USA where it has successfully run for the last four years. Thousands of small businesses across the UK are supporting the initiative which also aims to boost trade on the first Saturday in December.

Cream director Elizabeth Hudson said the Barnsley-based PR agency had decided to extend its training offer and create a stand-alone offering for smaller businesses.

“Training, of whatever kind, is often beyond the reach of small businesses and that’s why we wanted to develop Cream Essentials. We know how important training is but we also recognise it’s a cost many businesses can’t afford.

“As communications professionals we also know how important it is to create the right impression in business. Cream Essentials will help companies take their first steps towards building and maintaining an impressive reputation at a price they can afford.”

Cream Essentials is a programme of two-hour PR and social media training sessions for small businesses wanting to get to grips with social media, how to get media coverage and how to win business both online and offline.

Cream is a growing PR agency which supports a large number of businesses across the UK.

Last month the agency was a finalist in the CIPR PRide Awards which recognise PR excellence. Director Elizabeth Hudson was named Young Communicator of the Year at the prestigious event. The agency has also won a number of other awards and has provided media training to both private and not-for-profit organisations across Yorkshire.

Last month Cream won gold at the PRide Award Chartered Institute of Public Relations Awards Cream was recently awarded Highly Commended in ‘Most Promising Start-up’ category at the Barnsley and Rotherham Chamber of Commerce annual awards.

And Cream has also been nominated in three categories in the PR industry’s CIPR PRide awards for Yorkshire and Lincolnshire.

These categories include ‘Outstanding Small Consultancy’, ‘Best Corporate and Business Communication Campaign’ and ‘Outstanding Young Communicator’. The winners will be announced at a dinner in Leeds in November.

Back in August, Cream was awarded a Gold standard by a panel of independent industry experts at BestForPR, an independent research company which helps businesses across the UK find the best PR agencies.

This was posted in Bdaily's Members' News section by Clare Burnett .