£150k investment at Wellington Street by Shearer backed fitness firm
Fitness company, Speedflex, has announced that it is to open its latest site in Leeds city centre in Spring 2014.
Speedflex Leeds has agreed a 10-year lease on a 5,000 sq ft ground floor unit at 102 Wellington Street.
The space will be the third licenced Speedflex centre in the UK and the first time that the innovative fitness training system arrives in Yorkshire. Its other two sites are currently in the City of London and Newcastle upon Tyne.
The business, which has ex-England Footballer Alan Shearer amongst its high profile ambassadors, will invest £150,000 in the site and expects to create seven new jobs within Leeds as a result of the move.
Nigel Foster, director of Speedflex (Leeds) Ltd said: “This is an exciting step for Speedflex and we look forward to bringing our innovative approach to fitness and well-being to the people of Leeds. Wellington Street provides an ideal location for us and although the name will be new to a lot of people in the city, we look forward to making a big impact.”
James Knowles, an associate in the real estate team at Irwin Mitchell in Leeds, advised Speedflex Leeds on its move to Wellington Street. He said: “Speedflex is an exciting company and I’m delighted to advise them on their move into Leeds. The business has a strong management team and a wealth of experience in the sector.
“I am confident that this combined with its chosen location in Leeds puts it in a strong position to build its brand and realise its growth ambitions.”
Addleshaw Goddard advised Bruntwood. DTZ acted for Bruntwood whilst Gavin Black & Partners acted for Speedflex.
The Speedflex machine was developed in the United States in 2009 by Major League Baseball Player and World Series Champion Darren Holmes, Orthopaedic Surgeon and Sports Medicine Specialist Dr. Jim Silliman and athlete and mechanical Engineer Joe Worley.
It launched in the UK in 2011 and in addition to Alan Shearer, the firm’s backers include Chairman Graham Wylie, the former founder of Sage Software and Managing Director Paul Ferris, ex Newcastle Footballer and Physiotherapist, who designed the Speedflex concept.
Speedflex uses revolutionary hydraulics to provide users with high intensity, cardio and resistance training. Resistance levels are set according to the force put into the machine and as a result, the intensity of the workout is significantly higher than that provided by traditional gym equipment, leading to greater calorific burns.