Partner Article

The Logic Group Joins GSMA as Associate Member

The Logic Group Joins GSMA as Associate Member

Applying Payments, Loyalty and Couponing Expertise to the Mobile Ecosystem

Secure customer interactions specialist, The Logic Group, today announced that it has joined the GSMA as an associate member – to promote the development of payments, loyalty and couponing expertise in the broader mobile ecosystem. The Logic Group will participate in GSMA working groups to help identify technologies, standards, policies and practices that empowers the ecosystem to unlock the profitability of mobile customer interactions in a multichannel environment.

Paul Crutchley, Strategic Engagement Director at GSMA said: “We welcome The Logic Group with its trusted payments and loyalty expertise proven in various large European organisations to improve customer profitability and retention, even in the challenging market conditions of the past few years. The Logic Group’s cross industry know-how will contribute to our working groups and encourage the adoption of mobile services within multichannel customer strategies.”

Jon Worley, Director of Customer Loyalty at The Logic Group said: “At The Logic Group we are all passionate believers in standards that help our clients to adopt new technologies in ways and timescales that enhance the profitability of their customer interactions. We are excited about participating in the GSMA’s activities to broaden the industry’s focus on delivering win-win mobile customer engagement strategies. “

With over 25 years’ experience, The Logic Group is a trusted partner to card acquirers and schemes, alternative payments services, mobile network operators, systems integrators, regulatory industry bodies and many prominent high-street brands. Over 50 percent of the UK’s top retailers, telecommunications companies and insurance groups benefit from The Logic Group solutions, processing in excess of 35 percent of the UK’s card transactions and managing over 20 million loyalty scheme members for its clients.

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About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

About The Logic Group

The Logic Group partners with leading organisations across Europe to enhance the effectiveness, security and profitability of their customer interactions. We specialise in the secure management of information and transactions through the delivery of trusted solutions for multichannel payments; customer insight and loyalty; and security, fraud and risk management.

We combine our skills, experience and innovation into client solutions that drive improved customer experience and stronger customer relationships. We support the latest and most innovative payment methods securely while we supply managed loyalty services that support programmes from end-to-end and include customer insight to drive profitable customer retention and acquisition.

More information on The Logic Group is available at www.the-logic-group.com, the corporate blog, Twitter, YouTube and LinkedIn.

This was posted in Bdaily's Members' News section by The Logic Group .