Morrisons launch online shopping and home delivery arm

Grocery retailer Morrisons has entered the world of e-commerce with the launch of Morrisons.com, as deliveries begin across the Midlands from January.

The Bradford-headquartered supermarket say delivery charges will be between £1-£5, depending on timing, and customers will be given a one hour delivery time estimate.

Morrisons expect to cover half of the country with the offering by the beginning of 2015.

Dalton Philips, chief executive of Morrison, said: “This fresh food offer will be the closest thing on the internet to being in a store and selecting food yourself. Customers do have concerns about buying fresh food online and today we believe we’ve come up with the answer.”

Simon Thompson, managing director for Online Food at Morrisons, said: “We have spent a lot of time with customers and that journey doesn’t stop here. We would love the customers to use the on-site feedback buttons to let us know how we can make our offer even better.”