Partner Article

Apigee Acquires InsightsOne – Doubling Down on Big Data

Apigee, the digital business company, today announced that it has acquired InsightsOne, a technology company that provides big data predictive intelligence to help businesses understand consumer preferences. InsightsOne expands Apigee’s big data analytics portfolio to deliver the only platform that integrates the power of APIs with the agility of predictive big data analytics, enabling digital business leaders to anticipate and quickly adapt to business changes. InsightsOne will be offered as a stand-alone product today and part of Apigee’s integrated digital business platform for mobile apps, APIs and data analytics by mid-2014.

“Success in today’s mobile-first digital world requires a single vision that spans and connects business and technology,” said Chet Kapoor, Apigee CEO. “In this new world, the business intelligence and context gleaned through the massive amount of big data available about customers, products, developers – every part of a digital business – must be tightly integrated with technology infrastructure to effect real change. InsightsOne dramatically expands Apigee’s big data predictive analytics capabilities, and we welcome the accomplished InsightsOne team to Apigee.”

InsightsOne delivers big data predictive intelligence products to marketers and customer service organizations serving the healthcare, financial services, telecommunication, and ecommerce sectors. For example, InsightsOne can predict which healthcare payer members are likely to complain, so that proactive member outreach can be done. For marketing, InsightsOne could trigger a targeted buying offer for a high value customer at the right time, through the right channel. InsightsOne delivers a predictive analytics infrastructure that is consistent with Apigee’s big data offerings, built on top of a massively scalable distributed processing foundation based on open-source Hadoop and an in-memory real-time processor.

Somesh Nigam, senior vice president and chief informatics officer at InsightsOne customer Independence Blue Cross, commented, “Independence Blue Cross is at the forefront of increasing the effectiveness of health care through predictive analytics and big data. For example, InsightsOne has helped us move beyond simply answering customers’ calls about their Medicare Advantage plans to reaching out proactively to our members before they have issues that would require our help.”

Waqar Hasan, InsightsOne CEO, will join Apigee’s executive team. Hasan added, “Predictive is the ‘killer app’ for big data, and Apigee is the only company that delivers predictive analytics with API and app infrastructure in an integrated platform. InsightsOne is a natural fit for Apigee, expanding its big data analytics to make all customer interactions smarter and more effective. We are thrilled to be joining Apigee as the company helps businesses – including many of the world’s largest companies – transform into leaders in the new digital world.”

The Apigee digital business platform is designed to help companies of all sizes succeed in today’s mobile world by integrating big data analytics with API and app technology infrastructure. Today, hundreds of enterprises use Apigee, including 20 percent of the Fortune 100 and nearly half of the top 100 global brands.

Actionable big data analytics have been a core capability in Apigee’s integrated platform. Last year, the company introduced Apigee Insights, a big data analytics product that improves business results by applying context and predictive analytics. InsightsOne adds consumer predictive analytics to Apigee’s big data capabilities, significantly expanding the insights and context available to Apigee customers from its digital channels. InsightsOne and Apigee together give organizations predictive big data analytics and the digital infrastructure to make informed business decisions – and to act on those decisions in real-time, for unmatched agility in the digital enterprise.

This was posted in Bdaily's Members' News section by Apigee .