Partner Article

Customers feel more emotionally connected to B2B brands

Research by Google and CEB Marketing Leadership Council has produced the somewhat surprising results that consumers feel more emotionally connected to B2B brands than consumer brands.

The study focused on consumer buying habits and the way in which B2B brands market themselves.

Cisco ranks highly as a global brand, a result which is backed up by several other recent independent studies of a similar nature.

Ahead of Disney

One such study, conducted by Interbrand, places Cisco 13th out of the 100 top websites, a 6% improvement on the year before, placing it just ahead of Disney.

Among high-tech brands, Cisco is placed 8th in the world.

Global by Design’s research made even better reading for Cisco, ranking them as the Best Global Enterprise Technology website in the world.

Ranked against peers

These results are impressive when you consider that they were pitted against the likes of IBM, Xerox, SAP, Intel and Oracle, amongst others.

Another such study this time placed Cisco in the top 5 list of 2013, describing them as a ‘global template that is flexible enough to support local content and promotions,’ with 40 international languages, and the support of locally relevant social networks.

Global focus

Whether you’re in South Carolina or South Africa, Cisco customers receive the same levels of service.

Mark Yolton, VP of Digital at Cisco, has lead the company’s marketing department into a new era with the aim of delivering ‘a company-wide next-generation digital strategy’ across all digital channels.

It’s obvious that his drive and ambition is showing signs of bearing fruits for this hard labor. You can be sure that other tech companies may indeed follow by this example.

Have you dealt with Cisco’s digital channels? What has been your experience, and how could they improve? Leave a comment below!

This was posted in Bdaily's Members' News section by Alastair Yong .