Member Article

Progress Automotive Solutions and Responsive Digital rebrand

Leading automotive software solutions company Progress Automotive Solutions and its digital marketing solutions subsidiary, Responsive Digital, are to come together under the new brand name of Razoom.

The name Razoom was inspired by the colloquial Russian word to describe a higher level of thinking, understanding or ability. This new name better reflects the spirit of the company as it responds to the rapid growth of the aftersales marketplace.

The rebrand will see the combined company provide complete software solutions for the sales, aftersales and fleet management market. With over 10 years of automotive expertise, spread across a variety of disciplines in software, website and hardware development, Newbury-based Razoom is now looking to expand its workforce by 25% in preparation for three new products slated to launch in early 2014. Razoom will also be opening two new sales and customer support offices in Toronto and Dubai, as the business expands on a global basis.

The strategic move came as the Newbury-based business completed a customer audit of the automotive aftersales market and discovered that a new generation of aftersales software was required. The result of this research was the development of three new products, CustomerVue, CarVue and FleetVue, set to launch in early 2014.

Carl Lightfoot, managing director of Razoom, comments: “The advent of cloud-based computing will have a profound impact on the automotive industry in the years to come. Our new product line reflects the rising trend for dealers, both groups and independents, looking for cloud-based solutions. In addition, our new brand, Razoom, brings together a wealth of knowledge, innovation and a proven track record of delivering complete software solutions for automotive workshops, fleet management and dealer groups.”

This was posted in Bdaily's Members' News section by Razoom .