Newcastle's O PR open dedicated consumer team

Newcastle-based communications agency O PR has launched a specialist consumer PR team to expand its market share in the B2C field.

As a result of new business growth, the agency has recruited account director Emma Campbell, who will head up the O PR consumer team working across the agency’s food, FMCG, retail, housing, telecommunications, consumer finance, leisure and utility clients.

An expert in the use of social media, Emma will be providing the agency with further expertise on the ever-changing digital landscape and has previously spoken on digital PR at events and conferences nationwide.

Emma joins from leading PR agencies across Yorkshire, Manchester and London, and in 2014 will be celebrating her first decade in PR.

Previously Emma spent four years as a BBC radio producer working at stations across the North of England and at the dedicated BBC 2002 Commonwealth Games Radio Station. She has also worked on BBC Radio 4, BBC Radio 1, BBC TV local news and written for the Daily Star Sunday.

Account manager Alex Donaldson has also joined the O consumer team after supporting the agency on maternity cover across the last twelve months. Alex brings over six years’ experience at integrated communications agencies and specialises in community engagement PR across events, press and social media for clients such as Miller Homes and Free Rangers eggs.

Amy Jackson also recently joined the agency after previously working at two other regional PR firms on several clients including Ross’s Pickles and the Festival of the North East event. Previously Amy graduated from Northumbria University with a 2:1 in English literature and journalism.

O PR managing director, Kari Owers, said: “B2C brand wins have been our fastest growing area of the agency in the last six months, with many new clients looking to reach media-savvy consumers in a new and exciting way.

“Our integrated approach to both on and offline PR has seen us answer client briefs via press campaigns, blogger and influencer relations, social media community management, content marketing and experiential events - all based on the latest insights into consumer media habits.

“I’m delighted to create a dedicated team of experts within the agency to bring a very clever and creative approach to consumer communications in the region.”

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