Member Article

Wakefield’s Bonmarché reports continued growth after a profitable Christmas

Bonmarché, the Wakefield-based women’s value retailers, have reported continued growth “in line with expectations”, with 6.0% growth for the 5 week period ending 28 December

Combining online sales growth with the like-for-like figure, raises the quarter’s figure to 7.0% and December’s to 8.4%.

This comes after the retailer floated on the AIM last year, after being bought by Sun European Partners in 2012.

Beth Butterwick, chief executive officer of Bonmarché, said: “I am encouraged by our recent trading performance.

“The improvements in our autumn/winter ranges are a result of us listening to, and acting upon, all customer feedback.

“In particular, I am delighted with our multi-channel growth.

“This is a result of investments we have made in improving the on-line shopping and fulfilment experiences, allowing customers to ‘shop their way’.

“This progress is evidence that the mature customer is embracing a combination of shopping channels.”

This was posted in Bdaily's Members' News section by Clare Burnett .