SieMatic
Graham Vincent

£500k pre orders signal bright start for Leeds interiors business

A new Yorkshire kitchen and interiors retailer has secured a pre order list valued at more than £500k, a week before it is due to launch.

Grid Thirteen is a new luxury kitchens and interiors business in Leeds with a dual purpose; offering the very latest selection of kitchens, appliances and furnishings, with exclusivity on premium brands including SieMatic.

It also hopes to establish as a hub for design excellence with open access for consultation, knowledge sharing and product training with architects and designers.

Grid Thirteen is brought to Leeds by Natalie Fry, former designer and multiple award winner for Poggenpohl with 20 years industry experience, working with some of the UK’s most prolific interior designers and architects.

In collaboration with some of the region’s most respected consultants, she hopes to form a centre of excellence for kitchen design and a one stop shop for homeowners.

Grid Thirteen opens on Saturday 1st February opposite the Flying Pizza on Street Lane, north Leeds.

The showroom will display the very latest collections from SieMatic and also cutting edge appliances/accessories from the likes of Gaggenau, Dornbracht, Spekva and a range of Italian designer lighting companies, for which many of the products are exclusive to the studio in Leeds.

Natalie Fry said: “Grid Thirteen promises to offer an all-embracing experience of the modern day kitchen, inspiring visitors not just through stunning product displays but also through live demonstrations and role play.

“The modern day kitchen is undoubtedly the hub of the whole house and serves not only as a food preparation ground but also as the tech-enhanced social epicentre. For many clients the kitchen has become the most important room in the house where family and friends gather to cook, eat, entertain and share daily life.

“Spatial planning and effective integration of audio visual technology and lighting as well as co-ordinated soft furnishings are more central to our lives that increasingly revolve around multitasking and luxury pleasures. We don’t just sell kitchens. =We work with clients to fulfil their very personalised lifestyle requirements.”

Natalie has access to considerable market intelligence through the brands that she works with and can also deliver CPD (Continuing Professional Development) accredited training. She said: “We are encouraging the industry to make use of our purpose designed facilities for presentations and sampling. We’re also planning some exciting cookery master classes in association with Gaggenau and a Michelin Star chef complete with Louis Roederer champagne tasting. This is something that both our clients and our business partners can enjoy.”

With a half million pound value in pre orders Natalie is confident that the business will achieve a target £1 million turnover in the next four years because of its exclusivity arrangement with world leading brands.

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