Partner Article

Why blogging is good for business

It began in the ‘90s as an unusual way for people to share their thoughts with the world. Flash forward 15 years and everyone from the biggest global corporations to your neighbours’ pet shop is blogging.

So, is it a band wagon worth hopping aboard? In one word: absolutely.

Why blog?

Your business should have already established an online presence, whether in the form of a website, social media or both. But if you thought that integrating a blog into your digital marketing plan is simply nothing more than a waste of time, effort and money, then you could not be more wrong.

Where else can you gain access to unlimited space, where you have complete free reign on the content posted? You can’t. Blogging is a prime, cost-effective way to not only showcase what your business has to offer, but ensures your brand’s message is heard loud and clear to the 3 billion people with regular use of the web.

In the modern world, the internet is the first place potential clients look. Your brand has to leap out against the competition, many of whom have already established a blog, along with a website and a presence on various social media channels.

A blog on its own won’t transform your start-up business into a multi-million success overnight. But by writing regular, informative and useful posts tailored to your clients’ needs, potential customers that may have once been on the fence, steadily begin to build a relationships with your brand by seeing it as a company they can trust.

While you don’t have to have a Masters in English and an abundance of free time, a good use of words and regular posting will go a long way when blogging for your business.

But business can be demanding. So, if you like the idea of blogging but lack the writing confidence or will struggle to find the time, opt to hire a dedicated writer who can do the legwork while you focus on the business itself.

Do you already have a company blog but aren’t sure what to do with it? Don’t panic. Follow my top three tips for a sure-fire way to maximise your blog in an instant.

Remember your reader: Yes, you may be tempted to say why your product is the best thing since sliced bread, but if your blog posts don’t answer your clients’ question or solve their problems, they’re more likely to look elsewhere.

Post regularly: It’s all well and good having a blog set up, but unless you’re posting regular content, you might as well not bother. A blog with updates months apart can reflect badly on the company, making you look lazy and out of touch with customer needs.

Be social: Social media is a brand’s best friend. Not only can you connect directly with your customer, but you can showcase your blog, website and other marketing material to draw in prospective customers.

This was posted in Bdaily's Members' News section by Bradley O’Mahoney Public Relations .