Member Article

Leeds’ Shackleton PR expands with comfortable new client

Shackleton PR has further bolstered its client base in the home and lifestyle sector by winning the PR and social media contract for a UK online bed retailer.

The Leeds-based agency has been appointed by Huddersfield’s Time4Sleep.co.uk to raise its profile through an integrated approach comprising of Social Media, PR and campaign-led content.

Time4Sleep.co.uk was launched in 2006 in a response to changes in shopping habits and the growth of internet shopping. Not only offering beds and mattresses, Time4Sleep also offers a range of bedroom furniture including wardrobes, drawers and bedside tables.

Jonathan Warren, director and founder of Time4Sleep.co.uk, said: “We recognised that in order to continue our business growth we needed a PR agency that understood our aims and long-term objectives.

“Shackleton’s creative approach is fresh, innovative and most importantly, results driven. We have ambitious plans for the business in 2014 and the key to building our brand is increasing sales. This is an area where Shackleton will greatly add value.”

Head of PR and social media for Shackleton, Chris Hughes, added: “With Time4Sleep.co.uk already an established brand in the bed supplier market, we’re looking forward to the challenge of increasing their presence online and on social media.

“The brand already has a great product portfolio and a reputation for quality, so our job is to take this up to the next level.

“We’ve had a series of client wins in the home interiors and lifestyle sector, which is fast becoming a real area of expertise within the agency. We can’t wait to expand our knowledge even further.”

Shackleton PR is the wholly owned PR and social media arm of Epiphany Group.

This was posted in Bdaily's Members' News section by Clare Burnett .