Member Article

Newcastle United legend Shearer signs Dubai contract

NUFC legend Alan Shearer has signed a deal in Dubai for the Speedflex Europe brand to open a new centre.

The Speedflex Europe amabassador met with businessman Tariqu Bacha to finalise the deal for a centre at the Ocean View Hotel in Jumeirah Beach.

Sage entrepreneur Graham Wylie, who owns the European rights for Speedflex Europ said: “Our current target is to open 50 Speedflex centres in the UK and we are currently working on further expansion plan across Europe and beyond.

“The machines ‘sell themselves’, as users can burn more calories than they thought possible in a 45 minute session without any joint or muscle soreness.

“That, with the personal trainer involvement and the wearing of a heart rate monitor, means it is a very safe option whatever age and fitness condition you are in. It’s unique, there simply is nothing like this out in the marketplace.”

The plan is to expand into between 50 and 100 locations across Europe in the next three years.

Alan Shearer said: “We are delighted to have secured this new international contract in Dubai as part of our European roll out plans. Dubai has emerged as a leading international hub and we feel Speedflex is a perfect fit for the market place and for individuals and companies looking for a high intensity workout with rapid results, that won’t impact too heavily into their schedule or leave them with muscle ache.”

Karen Simms and Luke Phelan of Newcastle law firm Sintons advised on the deal.

Head of Corporate at Sintons, Karen, said: “Speedflex is a dynamic business with a unique and innovative fitness concept. We are delighted to have worked on this exciting step in their growth strategy.”

Launched in 2012 by Sage founder Graham Wylie, NUFC legend Alan Shearer and former Newcastle United Physiotherapist Paul Ferris, Speedflex has also signed deals in Dallas, London, Durham, Richmond, Leatherhead and Leeds.

This was posted in Bdaily's Members' News section by Tom Keighley .