Runcorn's Playnation knock 'em down with bowling contracts

Family entertainment business, Playnation, has secured two new contract wins with bowling alley operators.

The Runcorn-based firm will operate the arcade areas of the bowling alleys, supplying and maintaining a range of interactive machines including coin pushers, toy grabbers and video games, amongst many other products.

A four-year contract has been signed by MFA Bowl, who operate 33 bowling alleys from North Shields to Jersey, and a three year contract has been won with Bowlplex to supply amusement with prizes machines, alongside a two year contract for service and maintenance across all Bowlplex’s 17 UK outlets.

Adam Hodges, CEO of Playnation said: “With the strength of the economy improving, families are spending more time enjoying leisure activities that may have been deemed a luxury a few months ago. Families and groups of young people are still looking for great value and family fun.”

Playnation are UK market leaders for Family Entertainment Centres and currently operate machines in over 1,000 locations including 74 bowling alleys, first breaking into the market over 20 years ago while operating as part of Inspired Gaming.

Playnation was backed by Palatine Private Equity in an MBO in February 2013.