Partner Article

5 top tips for using Twitter to help your business

The majority of businesses can appreciate the benefits of social media and platforms such as micro-blogging site Twitter but how many really understand how to use it?

From setting up an account to sending out those first 140 characters, there is a whole learning process in between which often gets overlooked.

Here, Approach PR’s Account Manager and social media trainer, Jennifer Isles, shares her top tips for using Twitter.

1. Listen, understand and then engage. Setting up a Twitter account doesn’t mean you need to start tweeting immediately, take time to see what everyone around you is saying before joining in.

2. Decide who you want to be on Twitter. Being recognised as an informant in your given area of expertise will help make you indispensable to your followers.

3. Have a strategy. However you want to use Twitter, having a strategy in place will help you plan ahead and incorporate social media into your existing plan in an efficient manner.

4. Share content. Each post doesn’t have to come directly from you – make use of the retweet function to support your peers or to share news which would interest your target audience.

5. Engage with your audience. Respond to tweets and follows and join in relevant conversations to share your business knowledge.

If you need further advice in setting up Twitter and using it effectively, Approach PR’s How to use Twitter workshop could help you pull together a plan for your business.

The upcoming dates are 18 February, 29 April and 10 June, for more information visit www.approachpr.com/events.php

This was posted in Bdaily's Members' News section by Clare Burnett .