Partner Article

5 tips to promote your business on Facebook

Facebook tends to be of most benefit to businesses who want to reach a consumer audience. It is great for sharing and engaging with consumers about your company, brand, products and services, but can be more difficult for business to business engagement.

If you’re a little unsure of how a company page on Facebook could work for you, then here’s some advice to help you along the way.

Approach PR’s Account Manager and social media trainer, Jennifer Isles, shares her top tips for using Facebook for business.

1. Be approachable: make sure your Facebook page represents your business in the best way. Have your logo as the profile picture and ensure the cover photo is related to your business offering.

2. Be visual: Facebook is best when there is visual content to share, whether this is a photo, infographic or video. Giving your audience something to view and easily share is likely to increase engagement.

3. Grow your likes: with the increased use of advertising on Facebook organic growth can be challenging. Consider advertising your business page to your specific target audience to broaden the reach and gain new likes.

4. Sharing content: insightful content will be so useful to your audience and if you don’t share it, they won’t see it. Regular visitors to your page are most likely to see your updates but to ensure all fans see those important updates, spread the word through sponsored posts.

5. Use Facebook Insights: monitor what your audience is interested in. What type of content creates the most engagement and what time are your fans most active? This kind of insight is invaluable when it comes to growing your page, building relationships and reaping the benefits.

If you need further advice in setting up your Facebook page and using it effectively, Approach PR’s How to use Facebook workshop could help you pull together a plan for your business.

The upcoming dates are 25 February, 6 May and 17 June.

This was posted in Bdaily's Members' News section by Clare Burnett .