Partner Article

SmartFocus and Ensighten Make Personalised Marketing Easy

As brands strive to deliver more personalised customer experiences, it becomes increasingly difficult to manage the multiple third party systems that are integrated to today’s eCommerce websites. SmartFocus, a global leader in real-time, personalised marketing, today announced a technology partnership with Ensighten, the leader in enterprise data and tag management. Bringing their technologies together, this new partnership enables Ensighten and SmartFocus customers to engage their prospects and customers in real-time conversations, ensuring brands provide a fast, reliable and relevant experience on the web or via email.

“Today’s organisations need to know where a visitor is on their website at any given time. The integration of Ensighten with SmartFocus makes it easy for marketers to keep up with the blistering pace of customer engagement,” comments David Saxon, VP of Business Development of Ensighten. “With the ability to feed real-time visitor behaviour to SmartFocus’ cloud marketing platform from Ensighten’s Agile Marketing Platform, it is possible to automate and share the right products and messages at the right time. We’re excited to be able to offer eCommerce organisations an intelligent customer experience management solution.”

Ensighten’s Agile Marketing Platform (AMP) improves website performance and enables marketers to act on data in real time from both online and offline sources. The SmartFocus Cloud Marketing Platform enables marketers to create real-time, personalised experiences that drive campaign performance and increase customer lifetime value. Within the platform lies SmartFocus’ recommendations technology, SmartFocus Advisor, which delivers personalised recommendations and dynamically adapted content via the web and email that are based on the preferences and behaviours of their customers. Together, without any reliance on IT, marketers can gain a deeper understanding of each and every visitor in real-time and deliver a deeper, more personalised customer experience.

“Today, real-time customer data is at the heart of every marketer and eCommerce manager’s personalisation strategy,” comments Neil Hamilton, Director of Personalisation Sales for SmartFocus. “Working closely with Ensighten, we’re helping marketers quickly overcome the barriers they may be facing when trying to engage their prospects and customers with engaging, relevant and timely content, products and offers.”

The combined technology offering is immediately available in the US, UK, Germany, Austria, France and Switzerland.

This was posted in Bdaily's Members' News section by SmartFocus .