Partner Article

Liverpool publishers score with Rugby World Cup 2015 contract

Liverpool-based publisher Sport Media is to be the official match day programme and pre-tournament magazine licensee for the Rugby World Cup 2015.

The firm is part of the Trinity Mirror Group. Under the deal, Sport Media will produce and distribute all 48 Match Day Programmes, official pre-tournament magazine in print and electronic format and will use its links to regional news brands to help promote the tournament.

The programme of publications will complement Rugby World Cup’s extensive digital and social media platform, to reach an audience for what is now billed as the world’s third-largest sports event.

Sport Media Regional Managing Director Steve Anderson Dixon said: “Rugby World Cup is one of the most iconic and celebrated global sporting occasions and we are especially thrilled to have been chosen by RWCL as the official publishing licensee of what will be a spectacular event.

“In the last 12 months Sport Media has been awarded a number of new contracts, further strengthening our position as the leading sports publisher and this is further recognition of the talented people within our company.”

Sport Media works with Manchester United, Chelsea, Arsenal and Everton and its rugby partners include the Welsh Rugby Union.

RWCL chairman Bernard Lapasset said: “The appointment of a publisher with significant digital and print reach is an important pillar of the Rugby World Cup 2015 outreach and engagement programme to ensure that the tournament is accessible by as many people as possible in the UK and beyond.”

Managing Director of Trinity Mirror Sport Media Ken Rogers added: “We look forward to expressing our passion for Rugby to benefit the sport’s showcase event and fans around the world.”

The 2015 tournament is scheduled to kick off on September 18th.

This was posted in Bdaily's Members' News section by Simon Malia .