Member Article

Cabfind.com rebrand reflects company’s market-leading position

Ground transportation company Cabfind.com has refreshed its corporate identity with the help of Liverpool-based creative agency, Liquid.

Cabfind.com was established in 2005 to develop and sell the first generation of software solutions in transport management. Now a UK market leader, the company specialises in nationwide ground transportation services, and manages the private hire transport needs of corporate clients and the public sector.

The new brand features an abstracted globe which is given dynamism and movement by four curved lines. Embossed gold foil against black are used to reflect the premium service Cabfind.com offers and the company strap line has been updated to ‘A hassle free A to B,’ summing up the ease and convenience of its services.

To support the brand, Liquid was also commissioned to develop a new responsive website (which can be viewed at www.cabfind.com) which features striking photography of a modern urban environment and an easy to scroll layout. Other material created by Liquid included corporate stationary, brochures and an exhibition stand.

Chris Jordan, managing director at Cabfind.com, said: “Our new marketing collateral reflects our position as a leading technology-enabled business process outsourcer and further informs the business travel community about why we are able to make life easier for our customers and how we can help them achieve substantial savings and efficiencies.

“Cabfind.com is entering an exciting stage in our growth as more and more travel management companies and businesses are seeing a genuine need to add taxi management to their booking portals. As a result, we are working with some of the UK’s largest TMCs and most successful private sector organisations.”

Chris Mitchell, managing director at Liquid, said: “We love working with brands like Cabfind.com as you can watch the evolution of a business as you begin to reposition them in the market. This gives our clients greater confidence to grow further.”

Liquid is an award-winning creative marketing and communications agency based in Liverpool. Services include creative design, marketing and strategy, branding, advertising, social media strategy, web design and PR. Strategic in their approach to marketing and brands, Liquid provides fresh and innovative solutions for a range of clients, including Warburtons, Onitsuka Tiger and Radley.

This was posted in Bdaily's Members' News section by Chris Lowe .