Member Article

Engine care firm clinches major Nigerian distribution deal

Liverpool-based engine care specialist Cataclean Global has boosted its exports drive by signing a major African distributor agreement in Nigeria.

The deal has resulted in the establishment of a new company – Cataclean Global Nigeria Ltd. Its Nigerian partners signed the agreement during a visit to the parent firm’s Liverpool headquarters.

Cataclean is a patent-protected catalytic converter clean product, designed to reduce engine emissions by up to 60pc, improve performance and reduce petrol consumption in petrol, diesel or hybrid cars.

Graham Fraser, Corporate Development Director at Cataclean, said the company was delighted to conclude the new Nigerian arrangement.

He said: “The last year has seen Cataclean focus its efforts to grow exports sales.”

“The establishment of a distributor in Nigeria comes hot on the heels of similar agreements in the United States, Eastern Europe and Greece. It is a very exciting time for the business, which has traditionally focused on the UK market.

“We have worked hard with our Nigerian partners to overcome some administrative hurdles to finalise this exclusive distributor agreement. Nigeria is a big market and is currently the fastest growing economy in Africa.

“In a country of 189m people, it has around 31 cars per 1,000 people, and that figure is increasing. With the quality of fuel in Nigeria being fairly low grade, and the number of cars older than five years being high, we really think there is a need and a demand for Cataclean.”

Cataclean Global Nigeria Ltd. Director Adeyemi Oyedele said the new Nigeria team was keen to ‘kick-start’ its sales campaign after strong interest from recent trials.

Mr Oyedele said he was also delighted to have the experience and expertise of Cataclean board member John Howard on the board of Cataclean Global Nigeria Ltd.

Mr Howard will act as the Cataclean Global Nigeria Ltd. managing director to drive the brand profile across Africa.

He said: “The key selling points in Nigeria will primarily be improving engine performance and cutting fuel bills. Cars are a big expense for families here so if we can help reduce running costs that shall be a major benefit.

“Moreover, in the next few years we expect the ‘cutting emissions’ message to become stronger as greater pressure is put on Nigerian drivers to make their cars greener.

“The main target customers will be consumer level car drivers and repair garages at this stage rather than industrial vehicles. We cannot wait to get started and fulfil the potential for Cataclean in the market.”

In January Cataclean Global announced that UK retail sales had risen from £1.1m in 2012 to £1.7m in 2013.

This was posted in Bdaily's Members' News section by Simon Malia .