Kathy Heslop

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Ve Interactive acquires adGENIE, becoming first consolidated remarketing, retargeting and digital advertising delivery company

Ve Interactive, the leading provider of conversion solutions for the e-commerce industry, today announced that it has completed a £multi-million acquisition of adGENIE, Europe’s first dynamic prospecting and retargeting advertising solution provider.

Integration of the adGENIE solutions into the VePlatform will now augment Ve’s cross channel capabilities to include ad delivery, dynamic prospecting and retargeting. The VePlatform already houses a portfolio of award-winning re-engagement apps that drive incremental growth by reducing bounce rate, increasing customer engagement and minimising website abandonment.

Said David J. Brown Co Founder & CEO of Ve: “This landmark integration will provide our clients with a consolidated dashboard view of these complementary disciplines. The resulting insight into customer journeys will be unparalleled, enabling digital marketers to do their job far more effectively and efficiently.”

“Like Ve, adGENIE is built on the philosophy that driving incremental revenue is of paramount importance,” explained Guy Sneesby, Co Founder and Managing Director. “This acquisition will ensure that the powerful Ve criteria-filtering can now be applied to adGENIE’s solutions, generating even greater ROI. Our clients will also benefit from Ve’s international infrastructure, in-house design team, VeLabs development division, dedicated R&D department and account management team.”

The expanded Ve offering will now be extended across Ve’s 3,500 global client base and the new, unique view of amalgamated purchase-intent data generated is anticipated to transform the digital marketing industry. Said Brown: “Going forward, e-commerce sites will, for the first time, have access to valuable insight on a single platform, that will help them identify new strategic areas of opportunity within both disciplines of advertising and optimisation.”

The adGENIE Solution

adGENIE has developed two complementary dynamic advertising solutions: adGENIE Retargeting and adGENIE Pre-targeting.

Both systems deliver precisely targeted adverts to prospective customers based on a range of behavioural, contextual and demographic data. Click rates are up to 10x greater than normal banner ads or Google AdWords. The dynamic nature of the technology ensures that consumers are not exposed to irrelevant ads, ensuring maximum ROI for website owners.

About Ve Interactive

Ve is a multi award-winning technology company offering a suite of proprietary apps across one platform, which help online businesses successfully reduce bounce rate, increase customer engagement and minimise website abandonment by remarketing to abandoned customers via data captured.

Winner of a recent Data Strategy Award 2014 for Real-Time Marketing and a Gold International Business Stevie® Award for Computer Software Company of the Year 2013, as well as being a finalist in the National Business Awards 2013, Ve works across 19 languages and now has 11 offices worldwide. Founded in November 2009, the company supports over 3,500 domestic and multi-national online businesses and retailers in the delivery of real-time marketing communications at key points within their customers’ journeys. With a highly supportive performance-only model, Ve has increased revenues for thousands of online businesses without increasing their capital expenditure.

Tracking £billions of transaction daily, Ve’s comprehensive data set provides unparalleled insights into customer activity, whilst driving each app to deliver highly-targeted content to customers based on their purchasing activity and profile.

This was posted in Bdaily's Members' News section by Kathy Heslop .

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