Partner Article

Tasty deal with South Korean food giant on menu for Manchester United

Manchester United FC has announced a ‘multi-year’ sponsorship deal with leading Korean company Ottogi.

The club crest and imagery will be displayed on Ottogi’s products across South Korea, as the company becomes an Official Partner of the club in South Korea.

Ottogi is of one the leading food companies in South Korea offering a diverse range of food products, including curry.

The company, which celebrates its 45th anniversary this May, currently exports to more than 30 countries across Asia, Europe and the United States of America.

Manchester United’s Group Managing Director, Richard Arnold, said: “We are delighted to welcome Ottogi as an Official Partner to Manchester United.

“Ottogi have an innovative approach to developing their products and we have been impressed by their commitment to breaking new ground in their industry.

“Manchester United has over 15 million passionate followers in South Korea and this partnership will help bring these fans closer to the Club they love.”

Ottogi’s CEO, Mr Young-Joon Ham, said: “Ottogi is extremely proud to be partnering with Manchester United, the most popular football club in the world.

“The company recognises the club’s global footprint and its strong association with the Korean consumers. We look forward to maximising the partnership to retain our market leadership and to further globalise our brand.”

“Ottogi understands the power of football and has continuously invested in sports marketing over the past few years.

“The partnership with Manchester United serves as a strong testament to our continued commitment to further flourishing the football infrastructure in Korea and reflects our ongoing efforts to deliver happiness to our fans through our high-quality and delicious products.”

This was posted in Bdaily's Members' News section by Simon Malia .