Partner Article

AOMi has agreed to acquire RedOwl as part of expansion strategy

Addition of centralised operations planning solution provider widens AOMi product range, strengthens management team and broadens market reach

Reading, UK, 23 April 2014: Active Operations Management International (AOMi) has agreed to acquire RedOwl Technology Ltd in an all shares-based transaction, as part of its ongoing strategy to increase growth and become recognised as the defining software and method for workforce optimisation.

RedOwl adds a centralised planning and optimisation software capability to the AOMi solutions portfolio, complementing the AOMi method of empowering team leaders with local plans and local control. The combined offering will be the most complete on the market, giving existing RedOwl and AOMi customers access to new tools and capabilities.

RedOwl’s strong track record in utilities and field services will also open opportunities for AOMi in new markets, bolstering its existing success amongst business process outsourcing (BPO) and financial services businesses.

“RedOwl’s software is backed by sound methodologies that are complementary to AOMi’s best-in-class workforce optimisation solutions,” said AOMi founder and Chief Knowledge Officer, Neil Bentley. “The combination of these two leading specialists creates a unique capability spanning a whole range of management levels, from C-level directors to team leadership, all from a single supplier.”

RedOwl founder and CEO Julian Harper joins the AOMi management team as Chief Commercial Officer. All of the current RedOwl team, including its Limerick Ireland Development Group, will now become part of the newly expanded AOMi group.

“RedOwl has pioneered solutions for the rapidly emerging workforce optimisation market,” said Harper.

“Joining forces with like-minded people at AOMi - the leading player in this space - will enable us to meet growing demand for longer-term, complete operational planning and optimisation solutions on a global basis, while our customers will benefit from AOMi’s great experience and capability in operations control.”

This latest acquisition of RedOwl by AOMi follows the recent high-profile announcement that AOMi has raised £5m of new capital led by private equity fund manager Calculus Capital and bolstered its executive team with the addition of two heavyweight board members, John O’Connell and Sean Finnan.

“The combination of RedOwl and Workware™ provides a unique solution, bridging the bottom up short term tactical approach with the longer term top-down planning capability. With recent investment, the appointment of a strong board and the acquisition of RedOwl, AOMi are building a quality team to expand their global reach in workforce optimisation solutions” said AOMi Chairman, John O’Connell.

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About AOMi

Active Operations Management International (AOMi) is a world leader in workforce optimisation solutions.

Active Operations Management (AOM™) is an innovative, market-leading approach to workforce optimisation which is designed to enable front-line managers and their staff to achieve high-quality service levels at optimum cost. Using AOM, organisations gain a structured and consistent operations management capability that delivers proven results and lasting operational excellence.

Since its launch in 2005, AOMi’s cloud-based workforce optimisation software has been adopted in 37 countries and is now used by 40,000 users worldwide. It has been embraced by organisations which understand the value of workforce optimisation. This growth and global reach was recognised in 2011 when AOMi received a Queen’s Award for Enterprise.

About Red Owl

RedOwl (www.myredowl.com) develops and markets cloud based workforce optimisation software for Back Office and Field Service operations from our offices in London, UK and Limerick, Ireland. RedOwl’s mission is to transform the competitiveness of our customer’s operations by driving step changes in productivity through workforce optimisation. Designed from the ground up to meet the specific challenges of Back Office and Field Service operations, our solutions ensure optimal resource plans and embed behavioural change to drive out significant otherwise un-exploited productivity.

This was posted in Bdaily's Members' News section by AOMi .