Teeth whitening outfit secure £100k deal with dental lab

A Middlesbrough-based firm specialising in teeth whitening products has secured a deal worth up to £100k with one of the UK’s largest dental labs.

Sunderland’s Ashford Orthodontics Ltd will manufacture trays for WhiteWash Laboratories’ whitening gel.

Tom Riley, managing director of WhiteWash Laboratories, said: “We’re very pleased to be working with Ashford Orthodontics. They are one of the UK’s largest specialist orthodontics labs and have an excellent reputation for this type of work – and they are also based in the North East, which is a great plus for us.

“The deal means that customers will be getting a high-quality, British-made tray which has been specially designed to maximise the effects of our products. We’re very much looking forward to working with Ashford Orthodontics.”

Ashford Orthodontics Ltd was founded eight years ago by Directors Craig Stevens, Sean Thomson and Graeme Winyard. Now employing 17 people, the lab has a specialist in-house two-year training programme, which all technicians undergo.

Craig Stevens, director at Ashford Orthodontics Ltd, said: “WhiteWash is a really progressive, interesting and innovative company, and we were delighted to be working in partnership with them.

“They have a network of more than 1,000 UK dentists, which could really open up potential new markets for us – and it’s a bonus to us that it’s a fellow North East firm that we’re doing business with.”

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