ResponseTap secures £4 million funding to continue US expansion

Salford Quays-based ResponseTap, has secured £4 million in series B funding from investors Beringea and Eden Ventures.

The money will be used to accelerate expansion in the U.S. and to continue support for its UK development team.

Since its first external funding round in 2012, ResponseTap has developed rapidly, and now the company has over 50 employees, an established US presence and a solid client base.

ResponseTap provides agencies and brands with granular data about the journey of a web visitor leading up to, during and after a phone call to a business.

This insight enables its clients to analyse and improve the efficiency of their marketing activities. ResponseTap’s data can additionally be integrated with other tools including web analytics, bid management, CRM and call centre infrastructures.

This then improves return on investment on marketing spend and allows for a better understanding of the customer journey through multiple customer touch points - including the telephone.

Stuart Veale, managing partner at Beringea, who will join the ResponseTap board, commented: “ResponseTap has developed a product that will lead the next generation of call analytics.

“As more expensive and more complex products are increasingly sold online, we believe that the importance of phone calls will increase, rather than decrease, as a sales channel.

“ResponseTap is well-positioned to take advantage of this trend and this funding will help them build a stronger platform for growth in the U.S. and the UK.”

Ross Fobian, CEO and co-founder of ResponseTap, added: “All of this gives us the perfect springboard to continue our expansion in the U.S., to continue our technical development, increase the associated support team and to launch into Europe.

“We continually use feedback from our clients to improve our technology and support - a wider client base between the U.S. and the UK makes this even more optimised. We’re looking forward to seeing what insights our clients can gain with this new round of investment.”

Peter Jones, Partner at Eden Ventures, added: “We recognised ResponseTap’s potential two years ago and are delighted to continue supporting the rapid growth of this business. The company’s development, since we first invested, has been very impressive and we look forward to helping the management achieve their future expansion plans.”