Member Article

Sheffield PR startup already counting Sheffield Forgemasters and Knight Frank as clients

Agent Public Relations Ltd, launched late in 2013 by Abby Worsnip and Iain Greenhalgh, now counts prestigious names including Sheffield Forgemasters International Ltd, Knight Frank LLP, Wilson Field and Fletchers Group of Bakeries as key clients.

The pair brings 25 years of public relations experience to the business, earned through regional agency, premiership football, journalism and Central Government’s Home Office communications roles.

Abby Worsnip, managing director of Agent Public Relations, said: “We recognised an opportunity to establish a responsive South Yorkshire based PR agency which applies a national sense of values to the work it carries out and this ethos has paid off with a strong early client base.

“Our aim is to deliver sound communications services which capitalise on a fast-changing media sphere and extend as far as required, covering regional, trade, national publications, broadcast and social media platforms.

“We work extremely closely with our clients to fully understand their business aims and objectives and to use this as the basis for every PR campaign we run.”

Agent Public Relations has already managed projects including the launch of a new Singapore division for the iconic Sheffield Forgemasters, the announcement of Yorkshire’s largest industrial property letting of 2014 for Knight Frank and news of the refinancing of Fletchers Group of Bakeries.

Peter Birtles, group director at Sheffield Forgemasters International Ltd, said: “The profile of our business, Sheffield Forgemasters International Ltd, is paramount to the perception of our operations on a global level.

“Agent Public Relations manages this profile with absolute insight. They are mindful of what is happening within the broader economy and relevant business sectors and bring much to the table in terms of strategy, opportunity and situation management.”

The team plans to grow Sheffield based Agent Public Relations through forthcoming client appointments across the South Yorkshire, North Derbyshire and North Nottinghamshire businesses.

This was posted in Bdaily's Members' News section by Clare Burnett .